>
Home/Blog

Local SEO Insights & Guides

Practical advice for local business owners who want to get found online. No jargon, no fluff — just strategies that work.

February 20266 min read
Local SEO

Why Most Agencies Fail Local Businesses (And What to Do Instead)

After 25 years in digital marketing, I've seen the same pattern repeat. Business owners hire agencies, pay thousands, and get reports full of vanity metrics. Here's the anti-agency approach that actually works.

Read More
February 202610 min read
GBP Optimisation

Google Business Profile Optimisation: The Complete 2026 Guide for Australian Businesses

Your Google Business Profile is the single most important asset for local search visibility. This guide covers everything from category selection to post strategy, tailored for the Australian market.

Read More
January 20267 min read
AI Search

How AI Is Changing Local SEO in 2026

ChatGPT, Gemini, and Perplexity are changing how people find local businesses. If your business isn't optimised for AI search, you're already falling behind. Here's what you need to know.

Read More
January 20265 min read
Reviews

The Power of Google Reviews: How NFC Review Cards Are Changing the Game

Getting Google reviews has always been the hardest part of local SEO. NFC-enabled review cards make it as simple as a tap. Here's how they work and why every service business needs them.

Read More
January 20268 min read
Industry Guide

Local SEO for HVAC Companies: A Sunshine Coast Guide

HVAC companies have some of the highest value-per-lead in local search. Here's how Sunshine Coast HVAC businesses can dominate Google Maps and generate consistent leads.

Read More
December 20256 min read
Citations

Citation Building in 2026: Does It Still Matter?

Some SEOs say citations are dead. They're wrong — but the strategy has changed. Here's how citation building works in 2026 and why consistency matters more than volume.

Read More

Get Local SEO Tips Delivered

Join Sunshine Coast business owners who get practical local SEO advice every week. No spam, just results-focused insights.