Case Study: Physical Therapist — Building Authority Over 4 Months

The Full Story

Physical therapy is a highly competitive local search category. Patients typically search for a therapist close to their home or workplace, and they almost always choose from the top results in Google Maps. For this physical therapy practice, the challenge was building visibility across a wide service area.

When they started with Omni, their rankings were mixed — some areas showing positions 5-10, others showing 20+. There was no consistency, and the practice was missing out on patients who were searching in areas just a few kilometres away.

Physical therapy is a category where trust and authority take time to build. Unlike emergency services where speed matters most, patients choosing a physical therapist look for strong reviews, professional credentials, and a well-maintained online presence. This meant our strategy needed to focus on building these signals consistently over time.

Omni went to work building that authority. Weekly GBP posts about different therapy specialties, consistent review requests and responses, citation building across health-specific directories, and social media content that positioned the practice as a trusted local expert.

Over four months, the results compounded. The heatmap progressively shifted from scattered yellow and red to consistent green. By month four, the practice was ranking in the top 3 for 'physical therapy' across their entire target service area. The steady, consistent approach — powered by Omni's automation — built the kind of authority that Google rewards with sustained rankings.